1. Independence leads to prosperity Uber-Influencers have more money to spend.
2. Not all consumers are created equal Reaching one uber-influencer is worth reaching 1,000 influencers.
3. Advertising is content Customize your message and think outside the pod.
4. Trust is king An influential audience trusts the right brand in the right place.
5. Everyone is a network The opportunity is to reach them where they program to themselves, regardless of platform.
Hello and welcome to the Indienomics Blog.
I am Daniel M and with this blog I will keep you updated with the latest development in the Indienomics world, related articles and discussions connecting indienomics to the communication world as a whole, the cable industry, advertising community, and everything in between.
So, you’re probably asking yourself what is [...]
Where are the days when you only had to choose between three TV networks every night? Gone!
How about a choice between 60 networks? Those days are gone as well.
OK, so how about a choice between 500 channels on your new Cable/Satellite/Phone set top box?
Those days are gone as well.
2009, Planet Earth, the choice is unlimited!
Hi
In a New York Times article by Vindu Goel, City Urges MySpace Users to Spend Wisely, we read about Citibank’s approach to attract users of a new Citibank and MySpace credit card called “Generation Forward”.
